Soundtrack vs. Soundscape – Show You Know Your Customer
My bi-coastal colleague Helen is in Halifax this week. We scheduled a meeting with someone we have been wanting to connect with. I chose...
Meet Nic
¡Hola and greetings from beautiful and sunny Puerto Vallarta! I just recently opened a new bar and restaurant in the small town of La...
The Exchange - Loyalty, Customers & Rewards
If you are anything like me, your wallet is filled with cards for loyalty programs. Some programs have migrated to my phone (an evolution...
Greenwashing & Other Sins
Let’s park my love/hate relationship with Canada’s national broadcaster for today. We can also ignore my distaste for the “gotcha”...
