It is a dirty job!

About

Kara Holm curates and is the lead author of the blog: "It is a Dirty Job."  She currently leads a tech start-up that is building mobile gaming experiences using augmented reality to enhance destinations and provide measurable results for businesses. 

 

Kara's career has focused on interpreting consumer insights and preferences to develop actionable business strategies. She has specific expertise in the casino and gaming sectors including loyalty programs, marketing audits, operational audits, amenity identification, standard operating procedure reviews, jurisdictional scans, and writing position papers. Kara has also worked in the non-profit sector as well in education, healthcare and advertising agencies.

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Full of opinions, Kara is an enthusiastic but discerning consumer. This blog provides Kara with an opportunity to reflect on her observations of businesses that are effectively integrating the customer experience into their model, as well as an occasion to identify common mistakes and missed opportunities.

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Not all customers are the same. Kara knows her personal opinions are not universal, but the need for businesses to listen and respond to their customers is.

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For more information about Kara, please visit www.letsptf.live or  www.karaholm.com.

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We are pleased to feature contributions from: Thomas Curran. For more content from Tom Curran, please visit: recherché.com.

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"It is a dirty job" is intended to inform and provoke. We welcome your comments, thoughts and suggested topics. Contact us today and join the conversation.

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