Fake or Facsimile: Part 1: The Myth of the Yuandan
Alibaba accounts for 2/3s of all China’s consumer online shopping; however not every item on the site should be judged as an irresistible...
Putting your expectations in cultural context
Do I expect too much? I found myself asking this questions many times last week. Last week after exiting the Hamburg Airport we found the...
Privacy, Taste, Preferences, & Relationships
Recently I was in Ottawa. I stayed at Swiss Hotel for three nights in May. How did I choose the hotel? I discovered the hotel on Expedia,...
Looking into the void for answers
I grew up in Nova Scotia in a card-playing family. My younger brother and I played cards a lot with our parents, grandparents, aunts,...
Making your point: loyalty programs & communication
Dear Readers: You will be happy to know that since becoming a PC Plus member I have redeemed points valued at $250 and that my current...
Exclusivity and the mass market.
Andy Warhol said: What’s great about this country is that America started the tradition where the richest consumers buy essentially the...
Turning Adversity Into Opportunity
Thursday night over dinner and drinks with some of the All-In group in Burlington, Ontario, we were talking about how few airlines...
A Two-Legged Stance
The unique perspective which All-In offers to its clientele can best be grasped by attending to literary studies. The All-In slogan “See...
"Way to make a girl feel special!"
Experiences matter. We don't buy products, show tickets or meals. We invest in experiences. Successful retailers and...
Hello Dolly! Flawless execution and a clear brand experience
My now nearly 12-year old daughter, Gala, encouraged by my doll-loving mother, went through a huge American Girl phase. American Girl...
