Fake or Facsimile: Part 1: The Myth of the Yuandan
Alibaba accounts for 2/3s of all China’s consumer online shopping; however not every item on the site should be judged as an irresistible...


A different pair of shoes
Reading Kara’s excellent recent entry Way to make a girl feel special!, instantly brought to mind a very different online footwear...


The Exchange - Loyalty, Customers & Rewards
If you are anything like me, your wallet is filled with cards for loyalty programs. Some programs have migrated to my phone (an evolution...


Hello Dolly! Flawless execution and a clear brand experience
My now nearly 12-year old daughter, Gala, encouraged by my doll-loving mother, went through a huge American Girl phase. American Girl...


Building Lifetime Loyalty - The Long Game
Whether you love Lululemon or hate Lululemon it is hard to argue with the company’s success. It’s not just a yoga shop, it is a movement....


When friendly isn’t good enough, how attitudes at the top dictate culture
This past weekend I took my daughter shopping for new bathing suits. Summer had officially arrived and with it swimming season – even...