Why casinos should care about public perception
At All-In, we often talk to our clients about public perception. For the casino industry, public perception is a serious business issue,...


Soundtrack vs. Soundscape – Show You Know Your Customer
My bi-coastal colleague Helen is in Halifax this week. We scheduled a meeting with someone we have been wanting to connect with. I chose...


Three Times & I'm Still Charmed. Thanks Mario!
I admit it: I like to feel special and be looked after when I am eating out. How that happens is a complex, variable equation that...


When friendly isn't good enough. Scene 2: The Pub
Last night I ate in a pub in a popular tourist town in Nova Scotia. Sadly I was given more material for the theme I introduced on Friday:...


Lessons from Latkes: Efficiency, Service & Customer Expectation
Hello. Welcome to "It is Dirty Job," a blog about the importance of the customer experience and more. I’m going to tell you a story from...

