#Branding

Telling my story through brands

We all have products we love and places we like to do business. My admiration for Fluevog, for example, is well documented. But I have...

Reading Kara’s excellent recent entry Way to make a girl feel special!, instantly brought to mind a very different online footwear...

If you are anything like me, your wallet is filled with cards for loyalty programs. Some programs have migrated to my phone (an evolution...

Let’s park my love/hate relationship with Canada’s national broadcaster for today. We can also ignore my distaste for the “gotcha”...

I am not saying anything original when I note that the most successful businesses understand who their customers are and what they want....

My now nearly 12-year old daughter, Gala, encouraged by my doll-loving mother, went through a huge American Girl phase. American Girl...

There are moments where the pace of Vegas feels a little too Grand Bazaar and I need some space and quiet to collect my thoughts. While...

I admit it: I like to feel special and be looked after when I am eating out. How that happens is a complex, variable equation that...

Problems are inevitable no matter how hard you work to prevent them. To me, an important mark of a good business is how it works to...

I live near a commercial bakery. The smell of baking bread is ubiquitous, so much so that I rarely notice it anymore. Later this year...